Efficiency and health goes hand-in-hand for future poultry production

Modern poultry production systems are known as highly efficient compared to other livestock production systems. This efficiency is driven by:  

  • Performance (influenced by the birds’ genetic characteristics)
  • Quality of the feed (influenced by ingredients, formulation & feed production techniques)

Over the past few decades, innovation and the application of new technologies in both genetic selection and feed production have lifted the benchmark in poultry production to a very high level. 

However, such achievements have also introduced new challenges to the industry. Therefore, there is a need for even more research, innovation and creativity in advanced farming practices and the development of new feed materials.